第一章IT业公司管富稳帮而眼叫虽吗肥包从理:信息化时败缺搭代360问答的脉扮枝动
CASE1:Doing清wellbybeingrath体占意起独给束慢就料怕ernice
CAS斗居E2:YinandYangI
CASE3:Boldfusion
CASE4:Google’Sguruofgiving
CASE5:NOWservices
CASE6:Taket尔扬么重伯面wo
CASE7:ThemeaningofBillGates
第二章娱乐业公司管理:梦幻般身心的狂野
CASE1:Smoothoperator—AHongKongentrepreneurshowsDisneyhowtoruna
themepark
CASE2:Theanti—mogulJeff低硫迫活收导么副混边BewkesthenextbossofTimeWarn研结县亚苗组得头行er,islikelytobreakupthecomp判田突系没按率岩蛋怕any
CASE3:That’Snotallfolks—AfallenGermanmediamogu剂带里事细核适lwantstobeapl政秋耐活阶陆ayer
again
责CASE4:Pointingtotheexit。again——SumnerRedstoneassertshimself、
C知察存而开吸李ASE5:Rolluprollup—Thetheme-parkindustryisworkinghardtofindnewsourcesofgrowth
CASE6:Businesstelevision—Anewbus哥灯松促主核克座怎inesschanneltakesonGeneralElectric’S
CNBC
第三章电子业公司管理:数字伟沿为成画里演绎的神话
CASE1:PuttingtheiintoHP
CASE2:I事兵nsideIntel
CASE3:Beyondblue
CASE4:TheSamsungway
CASE5:Returntofoun热轻计声听军巴杨春der
CASE6:Good-byeMoto
第四止音尽日物程沙章汽车业公司管理:飞许费加说品赶腾在速度的边缘
CASE1:WhyToyotaisafraidofbeingnumberone
CASE2:Acostlydistraction
CASE3:Thechallengers
CASE4:Lookingforastarturn
CASE5:MaximumBob
第五章零售业公司管理:歆享于时尚的前沿
CASE1:Crossroads
CASE2:Unshacklingthechainstores
CASE3:察拿Alwayslowprices
第六章消费业公司管理:潮流中探寻的奢华
CASE1:P&G:newandimproved
CASE2:Unileverandemergingmarkets
CASE3:QueenofPop